This aftermarket accessories campaign leverages the “German engineering on a budget” brand promise expressed in VW’s Das Auto creative. It incorporates the fun, quirky, slightly irreverent brand persona in its language and lipstick icon. And it resonates with VW owners who celebrate their relationship with the brand. Be true to your Dub–buy genuine VW accessories–and your love will be reciprocated.
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© Pencheff Creative 2017