I composed my first short story at age nine–and I haven’t stopped writing since.
I love language of course. But I also love telling stories. I love metaphors and the way words and visuals can combine to startle, provoke, move and delight.
My point is that I’ve been lucky enough to find a line of work where ideas, creative problem solving, and visual writing are the principle currency. And I’ve continued to remain passionate it about it after more than twenty years.
I spent lots of time in agencies as a creative director–building teams, pitching clients and helping create a body of work that won business and recognition.
And now I continue to do what I love with a view of the lake, my dog by my side and a wide array of amazingly creative collaborators near and far.
I work with both agencies and direct clients. I can write copy as an extension of your creative team. Or I can take a large scale, multi-medium campaign from blank page to finished product. Inbound marketing to outdoor advertising, copy to content, four-inch screen to 50-inch screen–I am well versed and diverse in my capabilities.
But first and foremost I am a writer.
Writer, Producer, Branding/Marketing Communications Consultant
Independent, Toledo Ohio 10/2013 – Current
Executive Creative Director
Communica, Toledo Ohio 10/1998 -10/2013
Mitchell and Partners, Toledo Ohio 1997 – 1998
Zapiecki and Partners, Toledo Ohio 1990 – 1997
Select Consumer Clients
Bowling Green State University, Calphalon, Circle K, Comcast Cable, CHI (Catholic Health Initiatives), Kraft Foods, DeNova, Mercy Health, Merillat, Promedica, Owens Corning, Volkswagen
Select B2B Clients
Automotive News, BASF Chemical, Masco, Owens Corning, Pilkington, Sauder Furniture, Whirlpool
Graphis 2012 100 Best Ads in The Americas, New York Festivals (Midas Gold), Gold International Telly Awards, Gold MarCom Awards (2012), CASE Award, Addy Award, Silver District, Gold District, National Silver, National Sappi Award, Clio (1990), Print Advertising Annual, Graphis Advertising Annual, New York Art Directors Advertising Annual, The Glass Onion Poetry Anthology, In Another Garden - Works for Children, Fiber Arts Magazine
© Pencheff Creative 2017